Marketing and Advertising
At 45th Parallel Realty, we recognize that each property is as unique as the individual selling, or purchasing. The uniqueness of each property drives our marketing plan and determines how and where we advertising that particular listing. From flies-only rivers to lakefront homes to condos - we've tested and researched what works... and what doesn't work. We utilize not only our local advertising venues, but state-wide, national, and on-line. Direct mailing to what we've researched as being the target audience for our listings has proven hugely successful for us in selling our properties. We routinely use periodicals of specific interests - whether that be sporting, boating, or a specific demographic we are trying to reach. We routinely advertise as a company, in order to have a larger presence and reach a wider audience. We know that marketing your property is the most important factor in bringing a qualified buyer. Below is a list of advertisers that we currently us, or have used in the past to showcase our client’s listings.
Print Advertising:
Antrim County News
Charlevoix Courier
Chicago Tribune
Crawford County Avalanche
Detroit Free Press
East Grand Rapids Cadence
Eccentric Observer
Elk Rapids News
Flint Journal
Gaylord Herald Times
Grand Rapids Press
Harbor Light Newspaper
Lansing State Journal
Leelanau Enterprise
Midland Daily News
Oakland Country Press
Petoskey News Review
The Advance (Grand Rapids)
The Kalkaskian
The Penny Stretcher
The Preview
The Record Eagle
The Wall Street Journal
The Town Meeting
Wall Street Journal
Television:
Charter Real Estate Channel
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Periodicals:
Crain's Business Detroit
Detroit Red Wings Magazine
Homes and Land
Homes of Distinction
Jewish Community News
Michigan Fly Journal
Michigan Outdoor News
Michigan Out of Doors
Michigan Streamside Journal
Michigan Trout
Oakland County Preferred Homes
Real Estate Guide
The Safari Club Magazine
Traverse Magazine
Woods and Waters News
Web/Internet:
Chicago Tribune Online
Char/Emmet Board of Realtors
Eastern UP Board of Realtors
Homes.com
immobel.com
mihomehunt.com
Realtor.com
Robb Report Online
Traverse Area Assoc of Realtors
Water Wonderland Board of Realtors
Trulia.com
Record Eagle Online
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